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Newsjacking agent
Google Alerts and trend feeds → AI brief → daily Slack message per client with three pitchable angles, sourced and dated.
Four patterns we hear from pr agencies on every diagnostic call. None of them get fixed by hiring. All of them get fixed by writing the implicit rules down and letting AI carry the rote work.
Google Alerts and trend feeds → AI brief → daily Slack message per client with three pitchable angles, sourced and dated.
Muck Rack or Cision exports get cleaned, deduped, and enriched with recent coverage, beats, and pitch-readiness flags.
Past coverage corpus + your client one-pager → ranked list of reporters most likely to bite, with a one-line "why this reporter."
Each draft references the journalist's last three relevant pieces and your client angle. Account leads review, edit, and send.
Auto-pulls hits, AVE/EMV, sentiment, and message penetration. Renders into your existing PDF or Notion template.
Tracks scope creep against SOW in real time. Flags when an account is 80% through monthly hours so you raise it before the invoice.
Distribution tracking with a polite, on-tone follow-up sequence to non-responders. The buyer hits send.
| # | Manual today | With Scooper |
|---|---|---|
| /01 | Junior teams disappear into media-list builds | Newsjacking agent |
| /02 | Newsjacking opportunities die in the inbox | Media-list enrichment |
| /03 | Coverage reports eat a full day per client per month | Journalist-to-pitch matcher |
| /04 | Pitch personalization at scale is impossible without bodies | AI-drafted personalized pitches |
We do not migrate you off your software. We build a layer on top.
“Account teams reclaim 8–12 hours/week. Newsjacking response time drops from days to hours. Junior bandwidth gets pointed at strategy, not screenshots.”
15-min discovery → two-week paid diagnostic. Operator interviews, workflow shadowing, and three nasty real examples worked end-to-end. By day ten you have a scope, a price, and a signed-off KPI.
Senior operators in your repo and your Slack. Code, prompts, and evals shipped in 3–6 weeks. KPI signed off in writing before we start. Miss the number, the next sprint is on us.
Two rounds of post-launch tuning. Then your team owns it. We hand over the code, the eval harness, the runbook, and the SOPs. No retainer required. No vendor lock-in.
Anonymized · numbers from the books
A 14-person boutique PR firm running 22 accounts brought us in to "fix the reporting day." Two-week diagnostic surfaced the bigger leak — newsjacking. We shipped the daily brief agent first, the report builder second. Inside a quarter, the firm onboarded four new retainers without a single new hire.
We will tell you in 15 minutes whether AI fits your bottleneck. If it does, we will scope a two-week paid diagnostic. If it does not, we will tell you that too.