← Industries/Real Estate
INDUSTRY /11 · LAST UPDATED APR 29, 2026
Real Estate

AI Automation for Realtors and Brokerages.

Win on speed-to-lead and never let a transaction slip.

<60s
lead response, 24/7
50%
less TC time per deal
+30%
past-client referrals
See sample workflows →
TL;DR — Key takeaways
4 bullets · 30-second read
  • What slows realtors and brokerages down: lead response under 5 minutes is the difference between closing and losing.
  • What we ship: Win on speed-to-lead and never let a transaction slip.
  • Tools we plug into: Follow Up Boss, Chime, Lofty, BoomTown.
  • Headline outcome: <60s lead response, 24/7 · 50% less tc time per deal.
WORKFLOW · INDUSTRY /11
Realtors and Brokerages
⟶ Inbound
Inbound lead
Document
Status request
Recurring task
◆ AI layer
↳ classify
↳ enrich
↳ draft
↳ route
↳ log
eval harness on every step
⟶ Outcome
<60s
lead response, 24/7
50%
less TC time per deal
+30%
past-client referrals
Plugs into ↘Follow Up BossChimeLoftyBoomTownkvCOREDocuSign
ships in 3–6 weeks

Where the hours go in realtors and brokerages.

Four patterns we hear from realtors and brokerages on every diagnostic call. None of them get fixed by hiring. All of them get fixed by writing the implicit rules down and letting AI carry the rote work.

  • /01
    Lead response under 5 minutes is the difference between closing and losing
    Zillow leads die fast. The agent in the field misses three. The team's sign rate is whatever response time the slowest agent has.
  • /02
    Listing description writing is a per-property tax
    Every new listing needs MLS copy, social posts, email blasts, and a single-property landing page. Same data, six places, every time.
  • /03
    Transaction coordination is 50+ touchpoints per deal
    From accepted offer to close: inspection, appraisal, lender, title, attorney, walk-through. Every step is an email, a follow-up, and a deadline.
  • /04
    Drip campaigns die after a month
    Past clients, sphere-of-influence, dead leads. The "stay in touch" plan is real for the first 30 days. After that, the agent is back on the phone.

The automations, in plain English.

7 components · ships in 3–6 weeks
/01

Speed-to-lead bot (web + SMS)

Inbound lead → SMS in under 60 seconds, qualifying questions, calendar booking. The agent calls the warm ones, not the cold ones.

/02

Listing description + social generator

MLS data → polished MLS copy, three social posts, an email blast, and a single-property landing page. New listing day takes minutes, not hours.

/03

Transaction coordinator agent

Tracks every deadline, drafts every check-in email, chases every missing document. The TC stops being a calendar; the TC becomes an editor.

/04

Long-term nurture with relevance triggers

Past clients, sphere-of-influence, archived leads. Drip cadence keyed on neighborhood activity, rate moves, and life events. Stays warm for years.

/05

Neighborhood market report

Zip-code or neighborhood-level reports with comps, sold trends, and inventory — auto-emailed to homeowners and warm leads. Branded, monthly.

/06

Showing scheduling automation

Buyer-side showing requests routed to listing agents, calendar-coordinated, confirmed by SMS. Two-day scheduling cycles become same-day.

/07

Past-client referral nurture

90-day, 6-month, 1-year touch-points after close with personalized notes and referral asks. The pipeline of repeat business stops being random.

Manual today, automated tomorrow.

Top 4 bottlenecks for realtors and brokerages, paired with the Scooper module that ships against each.
#Manual todayWith Scooper
/01Lead response under 5 minutes is the difference between closing and losingSpeed-to-lead bot (web + SMS)
/02Listing description writing is a per-property taxListing description + social generator
/03Transaction coordination is 50+ touchpoints per dealTransaction coordinator agent
/04Drip campaigns die after a monthLong-term nurture with relevance triggers

Your stack. Smarter.

We do not migrate you off your software. We build a layer on top.

Follow Up BossChimeLoftyBoomTownkvCOREDocuSignMLS

What ROI should we expect from AI automation for Realtors and Brokerages?

Speed-to-lead under 60 seconds. Transaction coordination time cut in half. Past-client referrals become a measurable channel instead of a hopeful one.
<60s
lead response, 24/7
50%
less TC time per deal
+30%
past-client referrals

Three steps. No surprises.

01

Audit

15-min discovery → two-week paid diagnostic. Operator interviews, workflow shadowing, and three nasty real examples worked end-to-end. By day ten you have a scope, a price, and a signed-off KPI.

$9,500 · 2 weeks
02

Build

Senior operators in your repo and your Slack. Code, prompts, and evals shipped in 3–6 weeks. KPI signed off in writing before we start. Miss the number, the next sprint is on us.

From $14k · 3–6 weeks
03

Handoff with SOPs

Two rounds of post-launch tuning. Then your team owns it. We hand over the code, the eval harness, the runbook, and the SOPs. No retainer required. No vendor lock-in.

Owned by you · day one

A real engagement.

Anonymized · numbers from the books

A 19-agent brokerage in a high-volume market was paying for Zillow leads at $48 each and converting at 2.1%. We shipped the speed-to-lead bot in week three. Conversion went to 5.4% with the same ad spend. Six months later, the brokerage added the TC agent and freed two FTE for new business.

Talk to us about your version of this →

Things realtors and brokerages actually ask.

  • Will the AI bot turn off cold leads?
    Templated bots do. Bots that ask two qualifying questions in your team's tone, handle objections, and pass the warm ones to a human inside three minutes — those convert better than your current voicemail.
  • How do you handle MLS data?
    RESO Web API or RETS feed integration. The agent reads listings on a regulated cadence, respects MLS terms-of-use, and generates marketing copy from the structured fields.
  • Can it work for a single agent or only large teams?
    Both. The minimum useful build for a solo agent is the speed-to-lead bot and listing-content generator. Brokerage rollout adds TC, nurture, and reporting on top.
  • What about brokerage-wide rollout?
    We build a single platform with per-team and per-agent partitions. The brokerage gets reporting at the top; agents see their own pipelines and clients underneath.
  • Will it integrate with Follow Up Boss or kvCORE?
    Yes — both, plus Chime, Lofty, and BoomTown. Lead routing, contact records, and pipeline updates write back into your existing CRM.
Next step
Book a 15-minute audit for your realtors and brokerages.

We will tell you in 15 minutes whether AI fits your bottleneck. If it does, we will scope a two-week paid diagnostic. If it does not, we will tell you that too.

Book a 15-min audit

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